Advertising
Fertility Search Engine Ad Campaign
A fertility company needed to increase traffic to their website and drive leads. We launched a responsive search campaign on Google to achieve this. Targeting women of a certain age in London we significantly improved our clients key performance indicators….
YouTube Ad Campaign to Drive Views of Charity Video Series Smashes CPV Target
We were tasked with promoting Season 5 episodes 4, 5, and 6 of a well-known global video series run by a charity…
Eating Disorders Social Media Advertising Campaign
Eating Disorders Awareness Week (EDAW) ran from 27 February to 5 March 2023. We partnered with EPLS Design to raise awareness on social media…
Charity 12 Days of Christmas Campaign
We were pleased to partner with EPLS Design to deliver this digital advertising campaign for registered charity Spurgeons. The overall objective was…
Search & YouTube Campaign to Drive Registrations & Video Views
We ran a 5 month PPC search and YouTube campaign to drive registrations and ultimately boost donations, as well as a YouTube…
10 Ways We Use AI in an Advertising Campaign
At PAPARICO, we love watching how artificial intelligence is advancing and how it can help deliver better results, all while making our…
Why Is Facebook Advertising Effective?
Why do Facebook ads work and why are they such an alluring option for businesses and digital marketers alike? We look at a number of sources to pin down reasons why Facebook ads work….
Q3 2019 Paid Media Performance
AdStage released their Q3 2019 paid media performance report recently. Here is a short summary of the data converted to Euros. Search…