Advertising Case Study Uncategorised

Charity 12 Days of Christmas Campaign

12 Days of Christmas landing page with teddy bear

We were pleased to partner with EPLS Design to deliver this digital advertising campaign for registered charity Spurgeons.

The overall objective was to drive traffic to the 12 Days of Christmas campaign landing page in order to generate email subscribers. Subscribers would then receive a series of 12 emails containing tips and advice for families experiencing a challenging time over Christmas.

We executed the campaign on Meta (mainly Facebook) in the 36 days leading up to Christmas.

We delivered:

  • over 1.12 MILLION impressions
  • reaching 411,457 people
  • gaining nearly 41K clicks at £0.12 CPC and 3.65% CTR

Some of our ads achieved a CTR of over 10%!

The advertising campaign was responsible for over 900 conversions (sign ups).

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