Eating Disorders Social Media Advertising Campaign

Eating Disorders Awareness Week (EDAW) ran from 27 February to 5 March 2023. We partnered with EPLS Design to raise awareness on social media by creating an advertising campaign aimed at driving teachers, parents, and community leaders to download Disordered Eating resources created by charity Spurgeons.

The Disordered Eating Toolkit contained clear animations and advice from a GP, Counsellor and a parent. It was designed to help teachers and parents spot the signs of an eating disorder, as well as provide information on how to support children.

The Disordered Eating campaign ran on Meta (Facebook) and achieved 4,550 visits split relatively evenly across parents and teachers. The paid social media campaign led to 109 sign ups conversions – a 2.4% conversion rate.

Overall, beyond paid social, there were 406 sign ups conversions and a 5.4% conversion rate.