Fertility Search Engine Ad Campaign

A fertility company needed to increase traffic to their website and drive leads. We launched a responsive search campaign on Google to achieve this. Targeting women of a certain age in London we significantly improved our clients key performance indicators:

• Users increased 2,159%
• Conversions (booked calls) increased 283%

We achieved a 10% click-through rate at a cost per click of just £0.41 (initially estimated to be £2-£5).

The campaign performed particularly well with women who had an affinity with beauty & wellness.