Advertising Case Study SEM

Search & YouTube Campaign to Drive Registrations & Video Views

We ran a 5 month PPC search and YouTube campaign to drive registrations and ultimately boost donations, as well as a YouTube video campaign to drive views of the client’s YouTube show episodes.

Overall Goal

Via the website obtain contact data from people who may be likely to become donors

Secondary Objectives

Increase the viewing numbers of the show

Increase the number of visitors to the website

Feedback: “Good news, [client] is very happy the CPA has gone down to below their target.”

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