YouTube Ad Campaign to Drive Views of Charity Video Series Smashes CPV Target

We were tasked with promoting Season 5 episodes 4, 5, and 6 of a well-known global video series run by a charity in the UK which has over 218,000 subscribers to their YouTube channel. Some of their videos have gained over 1 million views.

The episodes we were promoting were largely focused around AI and the impact on humanity.

Our client’s objective was:

“Aim for average cost per view (CPV) of £0.03-£0.05 as with previous videos & objective to gain video views.”

Client

We managed to beat our client’s objective, achieving a CPV of £0.013!

We achieved this result with 554,532 impressions, 334,440 views, and a media spend: £4,211.40 over 2 months. Needless to say, our client was happy:

“Awesome news Paul!! Great results! Thanks for your work on this project.”

Client